Paula_Nerja

Connecting the World of Intellectual Property...

I have noticed that a lot of businesses are being formed in this area.  The reasons are obvious, it is a beautiful location, the weather is fabulous, the food is good and it´s International.  In fact, I am one who desires to join my fellow ex-pat community. 

But in my business, I want to help your business operate correctly and to prevent long term problems.  Using the knowledge and skill I have gained in the US Patent and Trademark Office, I want to make sure you have secured the proper legal protection of what is known as your Intellectual Property, generally patents, trademarks and copyrights.

A lot of people ask "What is a Trademark?"  Ironically, the fact is you use trademarks every day.  Everytime you order a "Coca cola," look for your "Nike" shoes, get dressed in your "Polo shirt," and eat your "Wheaties," you have just experienced a trademark.

Why do you choose these products? It is because the name conjures an image in  your mind of quality and assurance.  You wouldn´t want to order a coca cola and get a "sprite," another trademark would you? Then it´s the same wih your business.  You don´t want people to confuse your high quality product or service with a lesser imitation so you must protect your valuable asset!

 

 

 

 

 


 

Published 28 July 2008 21:41 by Paula_Nerja
Comments

craigedmonds said:

One aspect of trademarking that companies and individuals tend to overlook is the complicated area of domain names.

WIPO (World Intellectual Property Organisation) handles all the cases regarding domain name disputes and its expensive to start a dispute as fees start at $2,500 to take a case to WIPO plus your lawyer costs.

See http://www.wipo.int/amc/en/domains/ for more information.

This is why I usually tend to urge my own clients to register the main domain extensions in order to avoid problems later down the line.

Here is my page with my recommendations: http://www.123marbella.net/advantages-of-registering-multiple-domain-names.html

July 31, 2008 11:05

Paula_Nerja said:

That´s an excellent point Craig!  I´ll try to incorporate it somewhere.  I believe they go to a WIPO arbitrator which is supposed to be cheaper than a court proceeding but it´s still expensive.

The other point is if you have a registered trademark with an earlier date you have a presumption over the other party in any dispute.

August 8, 2008 17:16
Anonymous comments are disabled
   
Powered by Community Server (Personal Edition), by Telligent Systems