Just to clarify - that post was submitted last July. We're undecided about snaparazzi this year as the numbers last year were great but the quality of the user signing up was really low from the beach promotional stuff, ie one visit per user, signed up, checked out their photo, uploaded some more and never contributed any more.
We've noticed since we stopped this activity, although its been more difficult to obtain signups, the quality of user is far higher and the people we now have on contibute far more to this community than the people signing up in the summer via snaparazzi.
The snaparrazi gallery was / is fun though so maybe we'll run it to add content but not be so quick to encourage sign ups from the activity.
Lets hear your thoughts...