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Region: Puerto Banús
Location: Málaga, Spain
Member since: 22-08-2007
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Address: Muelle Ribera 10, Puerto Banus, Marbella, 29660, Málaga, Spain
Phone: 0034 952816965
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jitrois
JEAN CLADE JITROIS
His first shop in Nice met a real success. A second one was launched in St Tropez. The Jet – Set straightforwardly recognized itself in his creations: Cher, Elton John, to name but a few, became his favourite customers and wore the Jitrois leather. Word of mouth was efficient, stars were bringing along other stars. St Tropez set off his success…in one season (from April to September), success was immediate. His creations were really popular.
There was then the need for a new address: he opened at 48, rue du Faubourg St Honoré in the 8th district of Paris.
If Jean Claude Jitrois’s work belonged to the fashion trend that legitimated and promoted leather, he definitely enjoyed it and was at the avant-garde of it,. Shop openings spread at this time, particularly in the USA, but also in Japan, and of course in Europe.
These were the couture leather years. Leather had left the masculine world of work to enter the luxury and fashion world. The designer unified the ordinary signification of leather with the one of the French Couture. He imposed it as a leading material. He has been the first to colour the skins.
In the 90’s, a remarquable technical innovation brought the company and the creative work towards new boundaries. In 1993, Jean – Claude Jitrois launched the Stretch Leather.
Tighter to the body, it can’t crease anymore, nor can it distort but on the contrary it perfectly fits the body, Stretch Leather is not anymore only a garment but it turns into a second skin.
This discreetly revolutionary innovation increased Jan-Claude Jitrois’s success: Two new stores were opened at that time, one in Sloane Street in London, the prestigious street of luxury products and the other one in Moscow. The brand was also distributed in America at Ultimo in Chicago, and through numerous very selective stores, which regularly added one to another.
Today Jitrois is a name, a style and a creative design.
Clothes are no more what you wear, they fit to the skin and perfectly show the movements of the body and the muscles.
Jean Claude Jitrois also finds his concrete and daily inspiration in Arts, and particularly in Painting.
Stretch Leather, the association of leather and stretch cotton, truly is the most innovative union but there is also the Minoray, a mix of organza and leather which has become a classic.
Since 2001, a whole range of man and woman denim trousers, t – shirts and accessories such as bags or belts have been offered to the public.
At the end of December 2001, with the theme Rosa and Guernica, he designed the smocked leather, which revolutionised the image of leather by giving it volume and style in red, white or beige tones …
Today, the brand is present in the biggest Parisian department stores such as Les Galeries Lafayette and Bon Marché, in Harrods in London and in Puerto Banus, Marbella
Jean Claude Jitrois knew how to diversify his creations, so as to develop his company to be today a famous brand worldwide.
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